Although most prescription drug users say that they read the warnings that come along with the prescription drugs they are using, a recent study found that they actually pay very little attention to the warnings that accompany prescription drugs. A study that used an eye-tracking tool found that most people spent very little time looking at the prescription drug warnings. The participants also had very little recollection of the 12 side effects that were listed.
These findings come amid concern that consumers do not read, or have trouble absorbing information. The Food and Drug Administration issued draft guidance last year that recommended that drug manufacturers offer summaries of side effect warnings that are more consumer friendly in print ads and promotional materials. One concern is that if a drug has side effects which are abnormal, that the consumer will not read the risks and may overlook anything with which they are not familiar.
The authors of the study believe that the study’s participants say they read the risk information when they did not is because the participants believed they were already familiar with their conditions and the medications they needed. This could lead them to ignore the risk information and discount the source.
Unfortunately, it’s unlikely that drug makers will take any steps to highlight a drug’s dangerous side effects without being forced to do so by law. Drug manufacturers make their money by selling prescription drugs, and they are not likely to want to make users aware of problems with the drug.
Drug manufacturers can in some cases face liability if they fail to disclose a dangerous attribute of their drugs, and a consumer is harmed. If you believe you have been harmed by a dangerous prescription drug, call the attorneys at Kennedy Hodges at 855-947-0707. We can help. You can visit us on Facebook for more information.