Vibram, a company that sells running shoes, recently agreed to settle a class action lawsuit for $3.75 million. The lawsuit claimed that the advertising for some of Vibram's shoes was false and misleading.
The lawsuit alleges that ads for Vibram USA and Vibram FiveFingers running shoes claimed that the shoes were able to reduce foot injuries and strengthen foot muscles. The plaintiffs claim that the shoes actually increase the risk of injuries when compared to conventional running shoes, and even when compared with running barefoot.
According to the complaint, Vibram has made millions of dollars by misleading consumers. They have been able to charge a significant price premium for the shoes, even though there was no scientific evidence that FiveFingers had any advantages over conventional running shoes.
The company will pay $3.75 million in a settlement, and the plaintiffs will receive a refund of up to $94 for up to two pairs of Vibram FiveFingers shoes. Vibram has also agrees to stop some parts of its advertising and marketing campaigns. It will also make no other statements about the health benefits of FiveFingers unless it has verifiable scientific evidence.
Companies aren't allowed to make false, defective claims about the benefits of their products. If they do, and they are found to be untrue, the company can be forced to pay damages to all the consumers who purchased the products based on false advertising.
If you believe that you have purchased a product based on false advertising, call Kennedy Hodges, a Houston personal injury law firm, at 713-489-9493. We help victims obtain compensation for their damages. Call us today or visit us on Twitter to learn more.