Study Finds that Search Engines can Predict Drug Recalls

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A Microsoft researcher recently conducted a study to determine whether search engines could predict when a drug would be recalled, based on questions users ask on search engines related to the drug. After looking at the issue for a year, the researcher determined that his algorithms could predict when a drug would be recalled, but only a day or two before the recall occurred.

The study found that when a sudden spike in queries about a specific medicine in each state occurred, that drug was more likely to be recalled. Search engines have been used in the past to investigate drugs and health. Microsoft has used queries to identify dangerous side effects from prescription drugs and spot warning signs of cancer. Google has used queries to track the flu. Experts hope that in the future, search engine data can be used to predict when there is a potential problem with a prescription drug much further out.

In many cases, drug manufacturers are reluctant to recall prescription drugs when they initially hear of problems. Recalls can cost hundreds of millions or even billions of dollars and provide poor publicity for the prescription drug. Many drug companies believe it is less expensive to leave bad drugs on the market than to do a recall, despite the fact that consumers may be harmed.

If you have been a victim of a defective prescription drug, you should consult with an attorney who can advise you on your legal rights. Call the Houston personal injury attorneys at Kennedy Hodges at 855-947-0707. We can help. Visit us on Google Plus to learn more or call for a free consultation. 

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